✨ New
📖 Have you read this book?
Your review can inspire others to read it
Products and Process Innovation in the Food Industry (Softcover Reprint of the Original 1st 1997)
$169.99
In stock — ready to ship
Ships in 1–2 business days
📝 Description: Products and Process Innovation in the Food Industry (Softcover Reprint of the Original 1st 1997)
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
⭐ Reader reviews
The starting rating comes from the team Manga Lane —
Reader rating
Reviews yet. Be the first!
